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Entertainment is Temporary Happiness, but The Real Happiness is Permanent Entertainment.

Category: entertainment. (Page 1 of 2)

My 8 Entertaining Tips

When I threw my first dinner party at twenty-two, I was a nervous wreck. It was a simple menu (spaghetti and meatballs with a caesar salad), but the overall preparation time between buying ingredients, cooking and cleaning took me days. But when everyone was seated around my coffee table (on rolled towels, for a glamorous touch), things just clicked. It’s not about anything fancy, but rather the feeling you get when surrounded by friends eating good food. I’ve since entertained at home countless times and over the years have developed a few tried and true tips I always adhere to.

The hostess sets the tone: As a hostess, it’s your job to make everyone in your home feel comfortable and relaxed. If you’re running around in a state of panic, pulling things out of the oven and cursing if something falls to the floor, your guests are going to feel like they’re an inconvenience. Instead, focus on putting out relaxed energy that reveals how happy you are to have people over. My go-to outfit that makes me feel comfortable, but simple is a long dress, a pile of bangles and bare feet.

Lighting and candles: Lighting plays a really important part in setting the mood for a dinner party. You should have several sources of light that are on dimmers (they’re really simple to install), set at various heights. The goal is to distribute light evenly so that it casts a soft, ambient glow that’s soothing and not harsh. As for candles, I like to light something scented for the bathroom, but stick to unscented candles in the living areas, so it doesn’t interfere with the food.

Be ready: When people first arrive, don’t feel like you have to have everything finished. Often times, we’ll still be cooking the main course and plating the salad when people come over, which creates a friendly environment that doesn’t feel rigid. There are some things though, that I always have ready ahead of time: music playing when people come in the door, drinks are ready and appetizers are available.

Nothing should look too precious: When putting together appetizers, they should be visually appealing, but not intimidating. My dad taught me that if you have a cheese plate, make sure it doesn’t look too pretty to eat, so I slice a piece or two of cheese and eat a couple of olives ahead of time (and leave the pits in their saucers) so that when guests arrive, they’re encouraged to dive right in.

Place cards: Most of our dinner parties are really casual, but I still love the idea of using place cards. Not only does it make any regular night with friends a bit fancier (even if you’re ordering in take-out!), but it also helps ensure that the table will be evenly spaced out and helps spark good conversation.

Timing: The timing of a dinner party has a lot to do with what you’re serving, but I generally adhere to the idea that from the time people arrive to the point when everyone sits down for dinner, should be around 45 minutes. This gives guests time to nibble on appetizers, have a drink, and get comfortable with other people at the party. Also, if you don’t want to be in the kitchen the entire time – which you shouldn’t – stay away from meals that are notoriously fussy (hello, risotto).

Clean ahead of time: Our place is the cleanest before a dinner party. I have flowers in each room, our typically cat-hair-laden couch is spotless and the dining room table is no longer home to a graveyard of boxes. But when it comes to our kitchen, we used to make excuses for not having it as tidy as other rooms, simply because we were still cooking. It inevitably would become cluttered with dishes we had used to prepare the dinner and the sink would be brimming with mixing bowls and measuring spoons. Now we make a concerted effort to not only clean as we go (it makes the after-dinner process so much easier), but to always ensure the dishwasher has also been cleared beforehand so as not to add on an additional task.

The next morning: Of course the goal after people have gone home, is to return your place to its pristine, pre-dinner party state. But after a few glasses of wine and dessert, sometimes that’s just not going to happen. Instead of forcing yourself to clean the kitchen until the early morning hours, simply get things prepped (add soapy water to wine glasses and put everything in the sink) so that it won’t be as overwhelming once you wake up. My friend’s mom also taught me to change my perspective: instead of looking at the mess in the kitchen with a sense of resentment, see each glass and plate as a reminder of a fun night with friends.

Learn the Violin at an Advanced Music School

If you want to get the best music lesson on violin, the best school is always recommended. Being the violin a great music instrument, you have to take admission in a great school.

Everybody feels a new excitement when he learns a new skill. The talent that you have can be expressed by the practice of them through perfect guideless. When men undergo different types of knowledge and skills, you will get a great mental pleasure. This happens regardless of age and time. For learning a music lesson, there is no age bar. Someone might not get time to practice at their earlier time; however, he can learn the lesson whenever he wants. Violin lessons are such impressive and charming that you cannot understand the value of it. If you can show and express your talent, you can get change in the best music orchestra or a music broadcasting media. If you do not have the knack to join professionally to a music team, you can get the joy of solitude and can entertain the friends and relatives at home.

It is observed that learning of any kind of knowledge expands the mind and thinking process. When a person is dedicated to learn different any kind of lesson this increase the weight of the knowledge. As for music lesson, this increases the concentration. When concentration increases, you will grow in your general academic education. This is the why; you should admit your little kid to the best violin lesson in Singapore where you will get proper guidelines on the lesson. Then why you have to take admission in such a school where you will get the best guidelines at the primary level, and why violin should be the best for your kid and not others?

You have to check up of your kid’s knack of learning violin. If he feels that he has a choice of learning the lesson you can admit to the kid to the best lesson of violin in Singapore. Violins are such a sober and mind blowing music creator that almost everybody loves it. The reprising music to the music of blue mood can be nicely played with this instrument. If you want to get the best music lesson on violin, the best school is always recommended. Someone may say that where the essence of learning the lesson from a great music school. The reason is that the primary lesson is the base of the entire learning of violin. The excellent primary lesson reforms you to stand rigidly on the lesson. The weak base, wrong procedure of music playing can direct you to play by following wrong way. You might learn the lesson for the time being but it affects in the advanced lesson. In the course of violin lessons in Singapore, you can learn all kinds of primary and advanced lessons.

Violin lessons for beginners start with the handling of the instrument, the name of its parts, its entire chassis and tuning process. Handling of violin blow, rosining the string is always should be learnt with great attention. Before a play in an orchestra, if you cannot then it up manually, the music of it might be composed with wrong tone. Then simple songs have been taught so that the students can intake it easily. Gradually the thought songs have been provided so that they achieve the best notes and chords.

Meals and Entertainment

Hasil gambar untuk Meals and EntertainmentIf you’re a sole proprietor, you can deduct ordinary and necessary business meals and entertainment expenses. However, these expenses must be directly related to or associated with your business. If you’re an employee, you can deduct these only to the extent your employer doesn’t reimburse you.

Entertainment includes an activity that provides:

  • Amusement
  • Entertainment
  • Recreation, including meals you bought your customer or client

To meet the directly-related requirement, you must show all of these:

  • The main purpose of the entertainment was the conduct of business.
  • You engaged in business during the entertainment period.
  • You expected to get income or some other business benefit.

Your expense might not meet the directly-related requirement. If so, you might be able to deduct a meal or entertainment expense if you can meet the associated test. This test requires both of these to be true:

  • The expense is associated with the active conduct of a trade or business. So, the expense must have a clear business purpose, like:
    • Getting new business
    • Encouraging the continuation of an existing business relationship
  • You discuss a substantial amount of business before, during, or after the meal or entertainment.

The expenses can’t be lavish or extravagant. Your deduction is usually limited to 50% of the expenses. You can fully deduct the cost of business gifts up to a maximum of $25 per client per year if they’re:

  • Ordinary and necessary to your business
  • Given to current or prospective clients

Tickets to shows or sporting events you give to clients to promote business are deductible. If you accompany your client to the event, you can deduct the cost of the tickets as an entertainment expense. If you don’t accompany your client, you can deduct the cost as an entertainment expense or as a gift. Choose whichever gives you the larger deduction.

You can also deduct the cost of your meal and your client’s meal if you meet all of the requirements. You usually can’t deduct the cost of entertainment for your spouse or for your customer’s spouse. However, you can deduct these costs if you can show you had a clear business purpose for providing the entertainment. A personal or social purpose doesn’t qualify.

You can’t deduct more than the face value of an entertainment ticket, even if you paid a higher price.

Dues to business or professional organizations that promote your business are also deductible. However, you can’t deduct expenses for club dues, like those you pay to:

  • Country clubs
  • Social clubs
  • Athletic clubs
  • Airline clubs

Your meal and entertainment expense records should include:

  • Documentary evidence, like:
    • Receipts
    • Canceled checks
    • Bills
  • Cost of each meal or entertainment expense. You can add together incidental expenses (Ex: cab fares and phone calls) and record the total on a daily basis.
  • Date meal or entertainment took place
  • Name, location, and type of meal or entertainment — like dinner or theater
  • Reason for meal or entertainment, which includes:
    • Business benefit you got from entertaining your client
    • Brief summary of business discussion that took place
  • Name(s), and occupations(s) of the people you entertained or dined with

History of photo Editing and some Tips on image Restoration Technique

hotography is an arrangement that has transform since the succession of camera improvement. Photos are taken for different requirements and in the ever modifying group the need for images to propose an appeal has been improved. Photographers can go away as extreme as the camera. Although it seems like the art of photography depends mostly on timing, it also is well-known by cameras in an unbelievable side as well. Through the ever-growing technology, camera has outstanding make over’s. One of the most important concerns in this pitch is when it turns industrial; photos need to be delivered/display in a certified behaviour online.

Photography has knocked a new high with the beginning of photo editing technique. Different photo editing techniques assist to different aspect of a picture. Picture editing has turned out to be an extra field of investigation considering photography plays a essential role in the industrial value of different company, fashion industry and art gallery. Since the dusk of time, mankind have been working on digital photography and picture editing, before which most of the editing took set in the shadowy room with the help of air brushes, and other art equipment.

Digital picture editing techniques like clipping path, photo retouching & Restoration, background removal, color correction, Image masking, shadow making and many other have been useful in a vast extent. In this content, I am going to discussion the uses of image retouching & restoration strategies that can assist photographers in converting vast volumes of photos into processed gemstone clear images in a little period. Like discuss earlier, digital image editing technique easy the retouching and enhancing of photos, Adobe Photoshop is one of the most excellent image editing software presented by Adobe systems Inc.

Image restoration is done to remove blare, adjust brightness, contrast and any other unnecessary things. Adobe Photoshop provide a wide assortment of tools to for this area of photo editing. Since different alternative can be used for image restoration & retouching, it needs supplementary care and effort to find the errors in the photos and accurate them. Changing colours, planning of objects, integration of photos are some of the strategies follow in digital retouching services. It can be pretty the different to find out that these photo editing techniques can be a frightening task when performed by self because it require one to seat himself powerfully in front of a computer for hours in attention to do it successfully.

Keep in mind the complications that go into commission photo editing technique like image retouching; it is also boring to change large volumes of raw photos into process ones. Here is a solution for all your photo retouching requirements, Outsourcing. Outsourcing agencies present globally provide outstanding photo editing services and they look for the services of visual developers, artists and designers who produce takings by undertaking computerized digital photo editing. These agencies take up the job of photo editing and get the job done in exchange for money. Perfect photo editing services are provided by photo processing units in various countries across Asia continent especially the countries in the sub-continent and to be more precise India, Bangladesh. Photos are contracted to agencies and are salaried at the time of delivery.

Photo editing technique like Photo restoration and retouching takes a lot of effort and commitment to apply successfully.

3 Tips for Hosting A Zero-Waste Event

More people are concerned about the environment than ever before. That’s great news for businesses that want to target conscious consumers, but it’s also good news for their bottom line. After all, you also save money when you conserve energy and materials. Because of this increased awareness, we’ve also noticed a shift toward eco-friendly, zero waste events, which makes sense to us. If you want to scale back expenses and attract new clients at your next corporate event or conference, you may want to focus on its environmental impact. A zero-waste event, or “zeewee”, is a clever and conscientious new option for industry conferences and music festivals alike. The term applies to any organized gathering that leaves no trace behind, and there are several cost-effective (and attractive) ways to pull this off.

Distribute reusable swag

Corporate events are great opportunities for brand exposure and one reliable way to reach every attendee is to hand out freebies. If you’re organizing a bag of “swag” for each attendee or deciding which items to accept from sponsors, stick to your zero-waste policy. Instead of paying for individually packaged pencils, bottle-openers, or printing out dozens of brochures and stickers, eliminate the plastic and paper waste altogether. Hand everyone a reusable grocery tote that they’ll use again. The exterior can fit dozens of logos and brand names, and this valuable exposure is worth the added expense of customization. Fill it with reusable and practical items, like coasters, cups, and notebooks made with recycled paper, instead of the usual generic souvenirs. If everyone’s on board with the zero-waste idea, your event’s freebies will be surprisingly useful and memorable.

Reuse your own materials

Folding tables and booth canopies are two conference fixtures that already get used over and over again. However, most corporate events also require new paper products and branded products every time they take place. Minimize these expenses by reusing banners, staff shirts, tablecloths, and even welcome signs. If you’re only using these items for one day or one weekend, it doesn’t make sense to throw them away anyways.

Offer waste services on-site

If your event is outdoors, keeping it waste-free will make cleanup easier and earn the venue staff’s trust for future events. If it’s indoors, you can still offer options that don’t fill up the garbage cans or clutter everyone’s pockets and purses. Place recycling and compost bins throughout the common areas, and provide garbage cans that are clearly marked for the landfill, encouraging guests to rethink their disposal method. Make sure everyone knows which items are recyclable and that they only use the compost bins for purely organic matter. Vendors and volunteers alike can use this as an opportunity to reach out to attendees, explaining the zero-waste policy and the convenience of zero-waste stations like the ones you’ve provided. If your event will have a big technological focus, you can even organize an electronics recycling drive. Many people don’t know what to do with old screens, phones, and other electronics, and it’s not usually safe or legal to simply throw them away. Collecting old electronics will also help you spread awareness and information about the importance of safe recycling methods.

4 Mandatory Event Marketing Tips

You work from the crack of dawn to the wee hours of the night to plan your events. You sacrifice sleep and sanity to ensure that every detail goes off without a hitch. But what is the point of it all if no one shows up? That’s where event marketing comes in. It’s not enough to arrange a delicious caterer and stunning setting if you can’t get people to walk through the door. If you can implement the following event marketing tips, you can be sure that your next event will be a smashing success.

1. Capitalize on Social Media

Social media is an event marketer’s dream come true. With just a few clicks of the mouse and no out-of-pocket expenses, you can spread the word about your event in a matter of minutes. Here’s how:

  • Use Facebook Events: The days of paper invitations are quickly becoming obsolete. Sure, you might still want to do them for the formality of it all, but for the sake of easy RSVP-ing and information updating, Facebook is the way to go. Their event feature lets you input all of the details, invite whomever you want, allow other people to invite their friends and even send out updates to everyone with one post. Plus, it makes getting an approximate headcount very simple.
  • Work the Hashtag: Every social media site out there uses hashtags these days, which are essentially searchable tags for your posts (e.g. #BestEventEver #BeThereOrBeSquare). They allow people to easily find information about your event, and they open up your posts to a much wider audience.
  • Aim for the Share: If you can share hilarious or inspiring videos and/or photos as part of your social media event marketing, you will encourage readers to share your posts, which will attract more people to your event.

2. Use Affiliate Links

If your event has tickets for sale online, then offering people a percentage of the sales they bring in is a no-brainer. This strategy motivates others to spread the word about your event so you can focus on the planning of it. Plus, as Event Marketer Pro points out, using an online ticketing service is ideal anyway because it makes the buying process easier for everyone involved. They can purchase and receive their tickets electronically so you have less to worry about.

3. Hand Out Promotional Items

While the online world is truly amazing for event marketing, that doesn’t mean you can ignore facing the public. Luckily for you, everyone loves to get something for free, which makes promotional items an ideal way to advertise your event. Partner up with a business that has the same target audience as your event (e.g. a movie theater for an event for teens/young adults). Set up a booth outside and hand out high-quality water bottles, mugs, T-shirts or pens to spread the word. You can even take it a step further by providing re-usable totes or backpacks with company-logo’d swag inside, especially water bottles (you can never make it too easy for your attendees to stay hydrated). The more unique and useful you can make the promotional items, the better. For more ideas on handouts or to find a reliable source of custom-logo’d swag items, visit ThirstyPromo.com!

4. Notify the Press

From local magazines and newspapers to the online PR sites, there are plenty of opportunities for you to announce your event. All you need to do is write up a press release to notify them of the details. It may sound daunting, but Zach Cutler writing for the Huffington Post says that all you need to do is make sure the title really catches the reader’s attention, keep the information short and to the point, and include contact information or links to where the reader can find out more. If you can do that successfully, the press will be more than willing to publish your release.

When it comes to event marketing, you definitely don’t want to underestimate how much time to put into it. However, if you can implement the above strategies into your next event, you will be sure to see a large return on investment. With a combination of online and offline marketing, the word about your event will rapidly spread and a vast audience will be able to experience the incredible event you created.

How To Plan An Event for Millennials

As an event professional it is very important to understand how to plan an event for millennials. Millennials are the generation of people born between 1982 and 2002. “They are currently between the ages of 15 to 24 and by 2020, they will represent one-third of the global population” Talk Desk.  It is safe to say that by millennials being nearly ⅓ of the world’s population they have a lot of buying power and as an event professional you need to know how the plan an event for millennials in order to be successful. With some millennials not even adults yet, they will be your clients for a long time.

When planning an event for millennials there are three main points you need to understand; they are tech savvy, they are budget conscious, it is harder to keep their attention. We will address the above points below in our article to give you a more in-depth understanding of how to plan an event for millennials. If you understand these key points below about millennials you will be better equipped to understand how to plan an event for millennials successfully.

Millennials are Tech Savvy

Millennials are the first generation of people to grow up with computers, cell phones, and the internet as a regular part of their lives. When planning an event for millennials you need to involve technology. It is important to include many elements of technology into everything from your event marketing all the way till the actual event.

Be sure to have a great website that is device friendly for your event. More than likely your website will be the main portal for attendees to find information and make the decision whether your event is worth the investment or not.

You will also want to have a mobile app at events like conferences to allow attendees to have immediate accessible information and the ability to connect with other attendees right at their fingertips.

This generation also grew up with social media. It is in your best interest to incorporate social media into your event. If you have no idea where to start with social media check out our article How to Use Social Media to Create an Immersive Event Experience.

Millennials are Budget Conscious

According to PNC Financial Services the average millennial carries $45,000 in debt. They are very careful with the money they do have because of the weight of the debt they carry. Millennials tend to spend their money on investments with a great deal of value instead of flashy luxury items. An event or conference with strong educational value that has promise to solve their actual real world problems and issues are what millennials are seeking. Make sure your speakers are there to educate and solve problems, not just to promote themselves. This is key to your success with millennials.

A great way to help minimize cost and allow more millennials to come to your event you might want to offer a special early purchase discount, or contests for free tickets to the event on social media. Millennials also love to travel so having your event in a great location will help attract millennials and allow them to justify the cost.


Millennials Need An Interactive Experience

If you have followed the first two steps it is likely you will be able to get a great turn out at your event, but now you have to keep their attention. A big part of understanding how to plan events for millennials lies in keeping their attention.

Millennials grew up in the age of information and news being delivered in bite size clips. This is the age of twitter and social media where most information is kept brief and scannable. To make sure you keep millennials attention keep your speakers lectures brief (never longer than one hour), and be sure to use visual elements such as photos and videos to keep your audience engaged.

Also, do not just have them sit and listen to lectures. Millennials really value networking opportunities. They believe there is a lot of benefit in networking and finding new connections. Having networking events such as a networking breakfast, lunch or happy hour is also a great way to break up the monotony of lecture after lecture we so often see at conferences. Including networking opportunities at your event allows for a more immersive and engaging event experience.

If you follow these 3 steps on how to plan events for millennials you will surely have success with this powerful generation who will continue to be a part of your events for years to come.

How To Host a Great Gatsby Party: The Revival of Vintage-Themed Parties

There’s no doubt that media influences event themes, from Despicable Me Minion cupcakes at birthday parties to Frozen, Midnight in Paris, and James Bond themed events. Themes are the perfect way to jazz up any event. They also provide flair, planning direction, and icebreakers for your guests. Themes can simplify planning, invoke excitement for those who enjoy dressing up, and bring something special to each unique function. These parties are an exciting, invigorating way to approach an otherwise boring, predictable event.

A few years ago, fashion and media revolved around a fascination with the 1940s; reminiscent of Golden Age thinking and a belief that the past was simpler, kinder, and purer. Alternatively, because the tycoons of the past knew how to party, and could take a drink any hour of the day (ie. Mad Men, Boardwalk Empire). Similarly to the 40s and the day-drinking attitude of roughish leading characters; the 20s boasted a time of excessive drinking in the face of prohibition.

“The Roaring Twenties” have risen to popularity in media with Midnight In Paris, and naturally, Baz Luhrmann’s Great Gatsby; there is something intrinsically popular with the 1920s and its simplicity, a godsend for event planners. What is seductive about the 20s from an event perspective, is the wild, carefree style it seems to inspire. For the 20s, an age nestled between wars, and on the brink of depression, the flappers, philosophers, vixens, and gangsters had no choice but to party until the sun rose. Thus, the 20s are a perfect recipe for Carpe Diem or more newly named YOLO. You Only Live Once so why not party like the world will end tomorrow?

The 1920s are a perfect theme for any occasion; a New Years Eve bash, office, anniversary, or birthday party. This theme doesn’t seem like it’s going to go out of fashion any time soon, and can be effortless to pull of, merely because there is little to no historical accuracy linked to flappers and vintage parties anymore. Few remember details other than bold makeup, short hair, and flapper dresses which are popular in fashion today.

Hosting a Great Gatsby party can be as simple as providing booze, cheap pearls, and an invite that demands Great Gatsby Party costumes. Throw in some jazz and the event is transformed into a decadent and charming affair. Historical accuracy has been recklessly abandoned by many who pursue such a theme, just as the inhibitions of the era that has inspired this particular theme (oh the irony!). While fashion and makeup trends continue to adore the 20s, there’s no doubt that this theme will continue to be popular; proving that the media and fashion industries are not sick of it yet.

Gatsby is here to stay, and these wild parties have a vaudeville, never-care, “YOLO” attitude which will inspire only the truest sense of the phrase Carpe Diem. So if you haven’t already, plan the Greatest Gatsby party ever, and you’ll find that A Little Party Never Killed Nobody.

Inspiring Tips for planning the perfect Great Gatsby Party:

  • Setting the tone: Provide Pearls (or Mardi Gras beads) and fun scarves for dancing around in.
  • Music ideas: Electro-swing for a fun futuristic fusion, Ruth Etting, or similar era-accurate artists, Jazz or Big Band Swing Music. Also consider The Midnight in Paris, and The Great Gatsby Movie soundtracks.
  • Food: for a decade focused either on surviving between wars, on the cusp of debt and depression; or living like the world was going to end with luxury and over spending; anything is possible from small appetizer bites to full plated dinners, dependent on the level of historical accuracy you wish your party to have.
  • Venue: anywhere from a jazz bar, to an exposed brick apartment, or the basement of a home; 1920s “Prohibition Parties” can be squished into any event, depending on your guest list and number of attendants.
  • For a real flair: print out pages of The Great Gatsby book (free online) on card stock and use as name cards, napkins, or decoration.

Engaging Audiences with Live Twitter Feeds

Social media is your gateway to untapped marketing potential. Its effectiveness, though, is dependent on how well you use it for generating a long-term rapport in your B2B or B2C interactions. The power of a 140-character tweet should not be underestimated and should be leveraged during a live event or seminar. Studies show that social media users are 71% more likely to purchase a product from a brand they’re connected with.

Incorporating a live Twitter feed for your next conference or trade show is a great way to keep the interaction with your guests flowing. The last thing you want is for your guests to become disengaged by tending to personal matters on their phone or leaving early. Learn the top strategies for using a Twitter wall to keep the attendees’ attention.

Encourage Proactivity With a Live Twitter Feed

The idea of a live Twitter feed is to encourage guests to tweet about your event as it’s in progress. It’s not enough, though, to just spread a few digital signage screens over the venue and expect an instant Twitter explosion full of tweets about how awesome your event is. Use these following tips to get the ball rolling.

1. Use an Event-Specific Hashtag

Come up with a specific hashtag and include it for all your tweets related to your event. When guests begin using that hashtag for their own tweets and Instagram photos, the posts will automatically be pulled into your Twitter wall where it will be seen by the attendees. Tweets with one to two hashtags are also 55% more likely to be retweeted, so use them to create buzz both before and during your event.

Ideally, the hashtag should include the name of the event, the year, and the geographical location. However, only incorporate these elements if you can do so while keeping the hashtag short. Use abbreviations whenever possible to prevent the hashtag from becoming too drawn out. Here are some examples:

Yes: #ImportAutoShowNY
Yes: #ImportAutoShow2015
No: #ImportAutoShowNewYork2015

Yes: #B2BExpoLA2015
No: #Business2BusinessExpoLA2015

Yes: #FashionFest2015
No: #FashionFestAlbuquerque2015


2. Be the Conversation Starter

Have you ever experienced that awkward silence when a friend leaves after introducing you to a mutual buddy? The same can happen with a live Twitter feed where the conversation just comes to a halt. That is a deathtrap and is a bigger indicator that your audience is losing interest. Remember, you have to be the one to get the ball rolling. To do just that, have your staff members exchange tweets with one another and include messages that will encourage guests to chime in with their two cents.

How can this be done? Here is an example exchange:

Tweeter 1: The guest speaker is about to come on stage, Can’t wait. ☺ #TradeShowSF2015

Tweeter 2: The anticipation is giving me goosebumps. Wonder how excited the guests are? #TradeShowSF2015

Tweeter 1: Just a holler from one guest about what they’re feeling right about now would make the anticipation even awesomer. #TradeShowSF2015

In the sample exchange above, the Tweeters are clearly speaking indirectly to the audience to elicit a response. Once the guests begin tweeting, try responding to each tweet to get each person to continue tweeting. Obviously, you won’t be able to do this with every tweeter if your wall becomes bombarded with tweeters, which is of course what you want.

When beginning a tweet exchange feel free to get creative and incorporate humor and text-speak to come off as approachable and respond-worthy. Just be sure to keep the posts relevant to the event or at least your industry in general.

3. Don’t Underestimate the Power of a Selfie

Selfies are the rage these days and are what comprises the collection of most celebrity Instagram accounts. How might you use selfies to your advantage? Just as you get people to submit tweets, you can have them do the same by submitting a selfie, which will then appear on the Twitter wall. To make it more interesting, encourage attendees to submit a funny-face selfie, or challenge them to take a group selfie with someone they don’t know. You can actually make this into an ice breaker. Here are some other selfie ideas:

  • A selfie with a staff member
  • A selfie pose with a product they purchased from the event
  • A group selfie of five people or more (selfie stick required)

I remember a recent trip to the grocery store where a young female customer approached me at random and asked me to take a selfie with her while making a funny face. I don’t know what the purpose was for, but why not incorporate something similar for your event? You can even encourage participation by letting the people know that the pics may be used for marketing purposes. Most people would love for the opportunity for their photos to be seen by the mass public.

This marketing trick is especially useful if your industry caters to the young adult demographic. Over one million selfies are taken each day, and one out of three comes from those in the 18-24-year-old demographic. If your industry is in a sector like video games, muscle cars, or teen apparel, then this is a must-try tactic.

4. Promote Your Content

A live Twitter wall can be used for other purposes other than just displaying tweets. Here’s an interesting marketing stunt to give a try:

Use the monitors to show some sort of marketing material. This may be a promotional video for a product launch, a montage of customer testimonials, or even a general company video. Show the video at regular intervals and then switch to a message encouraging attendees to share or like the video on their social media channels. Include a real-time meter of the total amount of social shares generated. Let them know that if the meter surpasses a certain threshold, then every guest gets a prize. You can keep the prize a mystery, or give out something small, perhaps a discount code exclusive to the guests or a promotional gear like a company T-shirt.

If a prize is involved, the audience will be more inclined to participate and share with their friends and encourage them to “like” as well. In lieu of a prize, you can also promise something amusing. Perhaps a CEO or other high-ranking company member will do something video-worthy like dunk himself in a water tank while fully clad in an expensive suit. You can even make it more appealing by promising to use that video to raise awareness for a charitable cause, similar to the ALS Ice Bucket Challenge.

The Power of Technology Is at Your Fingertips

You want to provide value to your guests who took the time out of their schedule to attend your event. The goal is to raise brand awareness while adding entertainment value to maintain the engagement factor. Guests who leave the event on a high note will be more likely to become long-term customers whom which you can rely on for maintaining brand loyalty. With a live Twitter feed, you have an out-of-the-box resource for taking customer interaction to a whole new level.

Category Event Planning Tips

History can be an amazing teacher in politics and economics, but it can also be a great way to learn from some of the best event planners who have ever lived. Take a look at 5 notable event tips from people who knew how to entertain. From Manhattan Socialites who dominated high society newspaper columns, to heads of state, to famous entertainers, our list is filled with unique individuals known for hosting amazing events. So take a second to learn from history’s greats to discover invaluable event planning tips.

1. Brooke Astor

Event Tip: One must always be poised, no matter the circumstances

Wife of millionaire, William Vincent Astor, Mrs. Astor became a fixture of New York City high society. Her numerous parties, philanthropic fundraisers, and luncheons were stuff of legend. To be invited to one of Brooke Astor’s events was to be included in a very exclusive club indeed.

Brooke Astor’s events were so popular and successful not only because she was tied to wealth, it had to do with her incredible ability to remain calm and graceful no matter the situation. In an interview with Vanity Fair, she talked about the need for a host to forget about their problems in order to remain attentive to guests. She said, “Forget disasters; they are part of life. Nothing is meant to be too easy. You must take these incidents in stride—tonight you are [entertaining] friends.”

2. President Franklin Roosevelt

Event Tip: Make your events fun and you shall be rewarded

The only President of the United States to serve three terms in office, President Roosevelt knew a thing or two about hosting incredibly important events. During World War II, he often invited heads of state to the White House to discuss things like world peace, and how to stop the spread of Nazism (ya know, small stuff).

But despite the enormity of what was discussed at these events, President Roosevelt always made sure his guests had a good time. In a biography of his Presidency, Dorris Kerns Goodwin recounts how he and world dignitaries like Winston Churchill would share a few glasses of brandy, and dance around the White House before getting down to brass tax.

So take a page out of President Roosevelt’s book and be sure to create a fun environment for your guests to relax and network with one another. It doesn’t matter if you event is focused on a serious and professional topic like business best practices, fun (and maybe a bit of alcohol) is always welcomed by guests.

3. Consuelo Vanderbilt

Event Tip: Create events with a purpose

Not all Victorian era socialites were just concerned with corsets and high tea. Consuelo Vanderbilt was one of the first high-minded women to champion causes such as labor conditions and women’s rights. She organized meetings and larger events to bring her peers together to discuss the most pressing issues of her time.

Rather than hosting another frivolous get-together, Consuelo Vanderbilt created some of the most talk-about events of her era by making them meaningful. Attendees were expected to come with an opinion and a desire to make things happen. This helped to infuse the Vanderbilt’s events with fantastic energy and optimism.

The next time you host an event, be sure to communicate why exactly your attendees should come, and give them a small assignment to do before they show up to give everyone a sense of purpose on event day.

4. Frank Sinatra

Event Tip: Engaging speakers go a long way

It seems that every celebrity worth mentioning has a notable Frank Sinatra story. From sports anchor, Ahmad Rashad to preeminent oscar nominee, Meryl Streep, most famous people have a story or two to tell about Mr. Sinatra. Sinatra was known to be a gregarious host and regaled his guests with stories of his escapades on the road. Of the galas, and parties celebrities like Streep and Rashad had attended, why is it that Sinatra’s parties stand out in their minds? It’s because Sinatra supplied his guests with an amazing and captivating speaker – himself.

Event professionals should recognize the importance of providing attendees with speakers who are not only informative and qualified, but who are also engaging. For an event speaker to be memorable, they must be able to pull their audience in, away from distractions of work and fellow attendees. It’s key to making sure attendees will remember your event.

5. Jay Gatsby

Event Tip: Create a spectacle and wow your audience

Ok, so maybe Mr. Gatsby is a fictional F. Scott Fitzgerald character. But, wouldn’t you have wanted to attend one of Gatsby’s famous parties? The well-to-do characters in Fitzgerald’s book certainly did, why? It’s because Gatsby always went all out when hosting a party. From beach-side fireworks to endless champagne and impeccable food, Gatsby created a spectacle at his events.

Keep these event planning tips in mind the next time you’re in a position where you must truly entertain attendees. Create a spectacle by using unique lighting and event design in addition to providing attendees with a high-quality experience. Whether that means finding outstandingly good event speakers or making sure that the catering at your event isn’t just good, but excellent, #eventprofs must go above and beyond to truly create a memorable event. Consider partnering with a food or beverage brand that fits your event, they’ll like the exposure and will be sure to put their best foot forward, and your attendees will appreciate top-notch catering.

The five event planning pros we have profiled might not be the typical sort of planner. But we can learn critical event planning tips from each of them. Whether it means being poised, gregarious or sparing no expense, each of the profiled event planners are famous for being fantastic hosts. As a result, they each have at least one critical tip for all event planners to note.

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